Milk & Honey is a Singapore born company dedicated to the needs of young families in Singapore. We pioneered a groundbreaking system that completely transformed the traditional grocery model. Allowing us to sacrifice our margins to help drop cost of living for Singapore families
To create a thriving ecosystem that empowers HDB families to lead quality life through significantly reduced living costs
To revolutionize retail industry by utilizing an innovative business model that eliminates traditional product margins to enable HDB families to access affordable, high-quality products and services, ultimately reducing their cost of living and enhancing their well-being
When my wife and I exchanged our vows, our hearts were brimming with dreams of a perfect future together. We found our cozy 4-room flat, welcomed an adorable baby girl into our lives, and it felt like we were living in a fairy tale.
As years passed, the shadows of reality began to loom over our once-blissful life. Inflation soared, GST increased, and the cost of living relentlessly climbed.
I felt a knot in my stomach when I noticed my favorite instant coffee’s price had jumped by 29%, eggs and tissue paper skyrocketed by 79% and 48% respectively, even though Singapore’s inflation rate was barely over 6%.
My disbelief grew when I discovered the same brand of fresh chicken sold for $14 in Singapore was available for just $7 in Malaysia.
Sandwiched between our parents, who had sacrificed their entire lives for us, and our baby girl, who deserved nothing but the best, we felt an immense responsibility.
How could we give them the life we had always envisioned? Retirement appeared unattainable, and our “happily ever after” seemed to be slipping through our fingers.
I refused to let our dreams fade away With 20 years of experience into business and ecommerce, I knew there had to be a better way A way to rewrite our families’ stories
That’s when the vision for Milk & Honey ignited within. Inspired by the abundance of the biblical land, Milk & Honey embodies the good life we all yearn for and deserve.
20 years of unwavering dedication to business, encompassing countless late nights and 8 long months of relentless effort. I poured my heart into every detail, meticulously designing, restructuring, and revamping the business model time and time again.
And now the breakthrough of an unparalleled win-win model that empowers every single party is finally here. The revolutionary model that breaks barriers and unlocks massive living costs reductions like never before
This triumph belongs to us all. We have reshaped possibilities, unlocking new opportunities and opening doors to a future where everyone can thrive.
Together, we will redefine what’s possible and forge a future where limitless possibility awaits
Experience unprecedented living costs reductions
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