At Milk & Honey SG Pte Ltd, we prioritize your privacy. Our collection and use of personal data are governed strictly by this Privacy Policy.
Milk & Honey SG Pte Ltd, along with our subsidiaries, associated entities, affiliates, agents, contractors, and service providers (“Milk & Honey”), are deeply committed to safeguarding your privacy. We encourage you to read this privacy policy (“Policy”) carefully, as it provides important information about how we handle, disclose, and protect the personal information we gather in compliance with the Personal Data Protection Act 2012 (“PDPA”). This Policy is applicable to the information we collect through various channels (“Channels”), including but not limited to our websites (“Sites”) and applications (“Apps”) that Milk & Honey may develop and maintain, such as https://milkhoney.sg and its sub-domains.
When you access or use our website (https://milkhoney.sg), or register for a User Account on our platforms, you’re subject to this Privacy Policy.
We may issue additional notices regarding the use of your personal data in specific instances, giving you the option to opt out of such uses.
By using the Channels and/or providing your personal data, you agree to be bound by the terms of this Policy and you consent to our collection, use and disclosure of your personal data.
If you do not consent to the terms of this Policy, please do not access the Channels or provide your personal data.
Milk & Honey SG Pte Ltd, referred to as “Milk & Honey,” “we,” “us,” or “our,” manages the website. We are recognized under the Singapore Personal Data Protection Act 2012 and adhere to its standards in our use of your personal data.
We gather personal data directly from you, through our operations, or automatically when you use our website. This includes data collected during account creation, purchasing processes, or through communication with us.
Our services are not intended for minors under 18. We do not knowingly collect data from minors without appropriate parental or guardian consent. Should we unintentionally collect such data, it is entirely inadvertent.
Individuals under 18 must have parental or guardian consent to use our services, including our website, and User Account creation, as per this Privacy Policy.
We collect a variety of personal data from you, which includes, but is not limited to:
Following the Advisory Guidelines by the Personal Data Protection Commission (“PDPC”), we do not collect your full NRIC number. Instead, only the last three digits and the final alphabet are collected.
Additionally, we automatically collect data sent by your web browser, computer, mobile phone, tablet, or other devices. This data includes your IP address, the web page address you visited before accessing our services, and other browsing details. You have the option to adjust your web browser or device settings for data collection. For more details, please refer to the “Cookies” section below.
For users of our digital platforms, we may assign a unique identification number and QR Code. These are used to facilitate your participation in lucky draws and promotions we organize. You will also receive information about such events through our platforms from time to time.
We employ your personal data solely for the objectives outlined below:
(a) Account Management
We use your data to manage and maintain your User Account. This includes:
(b) Customer Support
We use your data to enhance our customer service, including:
(c) Marketing
We may send you marketing and promotional materials (“Marketing Communications”) if you opt in. For further details, please refer to the Direct Marketing section below.
(d) Personalization
We tailor Marketing Communications to your interests and preferences, ensuring the best possible customer experience with our Site, App, and your User Account. This includes using analytics tools for profiling and assessing the effectiveness of our offers, advertisements, and promotions, as well as customizing the content and types of offers, products, and services we present to you.
(e) Optimization and Improvements
Your data helps us enhance our Site and App, as well as the operations of our partners. We achieve this through analytics tools, research, surveys, and feedback. This aids in improving services and products, developing new features, and refining business, marketing, and strategic plans.
(f) Legal and Administrative Purposes
We use your data to manage legal incidents, claims, disputes, or as required by law in relation to your User Account, our Site, and App. This includes cooperating with law enforcement, regulatory authorities, courts, and other governmental agencies, as well as in legal proceedings involving you.
(g) Online Purchases
We process and manage your orders, including delivery arrangements, collections, refunds, returns, or exchanges.
In our commitment to protecting your privacy, we aim to share only non-personally identifiable data that has been either aggregated or anonymized. However, under certain circumstances, we might need to share your personal data (which may include identifiable information) with third parties. This could involve parties both within and outside your country of residence. By using our Site and/or App, or by registering for a User Account, you consent to our sharing of your personal data with these third parties and to the international transfer of your data as per this policy. We assure you that wherever your personal data is stored or processed, we will take reasonable steps to safeguard it, in line with this Privacy Policy and applicable laws.
(a) Partners
When you create a User Account, we may share your personal data with our business partners. This is to facilitate various processes like payment processing, delivery, profiling and risk analysis of your account, as well as related services and transactions. Additionally, this data sharing aids in data analytics, which in turn helps improve their operations, services, or products.
(b) Milk & Honey SG Pte Ltd
Your personal data might be transferred to other members of the Milk & Honey SG Pte Ltd for the purposes mentioned in this policy. However, we will not share your personal data for their direct marketing purposes without your prior consent.
(c) Service Providers
Our service providers, which may include agents, contractors, and those associated with Milk & Honey SG Pte Ltd, might receive your personal data. They process this data on our behalf to help manage and operate our App, conduct identity verification, profiling, data analytics, process orders and payments, manage delivery, conduct marketing activities, and for customer service purposes. Our service providers are chosen for their reliability and are bound by confidentiality agreements. They are permitted to use your personal data strictly in accordance with this Privacy Policy.
(d) Professional Advisors and Assignees
When necessary, we may share your personal data with professional advisors, including lawyers, accountants, financial advisors, and insurers. Additionally, in events like mergers, acquisitions, restructurings, or asset sales, your personal data might be shared with involved third parties.
(e) Government and Regulatory Authorities
This Privacy Policy is governed by Singapore law. We are committed to handling your personal data in accordance with the data privacy laws applicable to us. Therefore, your personal data may be shared with regulatory authorities, courts, and other governmental agencies to fulfill legal or regulatory obligations. Disputes regarding this Privacy Policy will be resolved under the jurisdiction of Singapore courts.
We, along with our Milk & Honey members and other third parties, may use data that has been aggregated or anonymized, and does not contain any personally identifiable information. This type of data is utilized for various reasons, including but not limited to, understanding customer preferences better, enhancing and tailoring our operations, products, and services, as well as for industry benchmarking, machine learning, research, and analytics.
Subject to your consent, we may use your personal data to send you Marketing Communications related to the latest news, events, updates, contests, promotions, and offers. These communications might include information about products, services, and rewards offered by us, our partners, or the Milk & Honey members, and may encompass a range of topics like retail, clothing, accessories, cosmetics, beauty, health and wellness, personal care, baby and maternity care, insurance, finance, music, sports, food, beverages, travel, electronics, household items, telecommunications, technology, furniture, home décor, media, and various online platforms and publications.
We aim to tailor these communications to your preferences and behaviors by analyzing your online activity and transaction history. This helps us customize the content and types of communications we deliver to you through our Site, our App, email, social media, or other communication channels.
These Marketing Communications might be sent via email, in-app notifications, online advertisements, postal mail, telephone, or SMS. We will always obtain your consent before sending these communications, and you retain the right to opt out at any time. Please refer to the section on Your Rights for more information.
If you have consented to receive our Marketing Communications, our partners and Milk & Honey members might sometimes send you these communications on our behalf. However, we will not share your personal data with them for their own marketing purposes without your explicit consent.
Should any of our partners or Milk & Honey members wish to send you marketing materials directly regarding their products and services, they will seek your separate consent. We do not engage in any direct marketing activities concerning reward programs, products, or services that are not related to our Site and/or App. If you choose to receive marketing materials from our partners or Milk & Honey members, we recommend that you review their respective privacy policies.
At Milk & Honey SG Pte Ltd, we prioritize the security and confidentiality of your information. We implement a range of reasonable technical and physical measures to protect your personal data from loss, unauthorized access, use, or alteration. This includes encrypting data exchanges on our secure website and app, in line with the terms of this Privacy Policy.
At Milk & Honey SG Pte Ltd, we prioritize the security and confidentiality of your information. We implement a range of reasonable technical and physical measures to protect your personal data from loss, unauthorized access, use, or alteration. This includes encrypting data exchanges on our secure website and app, in line with the terms of this Privacy Policy.
We retain your personal data only as long as necessary for the purposes stated in this Privacy Policy, or to meet legal and business requirements. Should the law not mandate a longer retention period, we will either permanently anonymize or securely erase your data from our servers once it is no longer needed.
For User Accounts that remain inactive for over three months, we may remove your personal data. If you wish to access your User Account after such inactivity, you might be required to re-verify your identity or re-enter your personal details for continued use of our Site and/or App.
(a) Access, Correction, and Withdrawal of Consent
You have the right to access and correct your personal data in our possession. You can also withdraw your consent to our use or disclosure of your personal data, or terminate your User Account with us at any time. To do so, contact our customer service at hello@milkhoney.sg, or call our hotline. Please note, withdrawing consent or terminating your User Account may lead to delays or the inability to provide you with our products and/or services, for which we are not liable. To maintain the accuracy of your personal data, please inform us of any changes by using the provided contact details.
(b) Opting Out of Direct Marketing
You can opt out of receiving Marketing Communications from us at any time. This can be done by adjusting your User Account settings or following the unsubscribe instructions in our communications. While this will stop the marketing messages, we might still send you non-promotional communications related to your User Account administration. We also may use non-personal data collected via cookies and other tracking technologies for non-promotional purposes, such as displaying marketing information on websites and apps.
(a) Access, Correction, and Withdrawal of Consent
You have the right to access and correct your personal data in our possession. You can also withdraw your consent to our use or disclosure of your personal data, or terminate your User Account with us at any time. To do so, contact our customer service at hello@milkhoney.sg, or call our hotline. Please note, withdrawing consent or terminating your User Account may lead to delays or the inability to provide you with our products and/or services, for which we are not liable. To maintain the accuracy of your personal data, please inform us of any changes by using the provided contact details.
(b) Opting Out of Direct Marketing
You can opt out of receiving Marketing Communications from us at any time. This can be done by adjusting your User Account settings or following the unsubscribe instructions in our communications. While this will stop the marketing messages, we might still send you non-promotional communications related to your User Account administration. We also may use non-personal data collected via cookies and other tracking technologies for non-promotional purposes, such as displaying marketing information on websites and apps.
Cookies, which are small text files, are placed on your browser or device by websites, applications, online media, and advertisements when you visit a site or use a mobile application. On our Site and App, as well as in our emails and online advertisements, we use cookies and related technologies like web beacons, ETags, and pixel tags. These are employed for various purposes, such as authenticating users, remembering preferences and settings, enhancing your return visits to our platforms, serving relevant content and ads based on your preferences, tracking the efficacy of our advertising campaigns, and analyzing site traffic and usage patterns.
You have the ability to control the use of cookies through your browser settings. While most browsers accept cookies by default, you can choose to block or remove them. Please note, however, that disabling cookies might impair the functionality of some of our services and affect the personalization of your experience on our platforms.
Our Site and App may include links to third-party websites and applications, such as those belonging to our partners and Milk & Honey Retail Group members. We do not control these Third-Party Sites and are not responsible for their privacy practices. We encourage you to stay vigilant when leaving our Site or App and to review the privacy policies of these third-party sites to understand how they might collect and use your personal data.
If you provide us with personal data of other individuals, please ensure you have the legal right to share that information with us.
We may periodically update this Privacy Policy to reflect changes in technology, legal requirements, or other factors. These updates will be communicated to you through the email address you have provided us or via notices posted on our Site and App. Where required by law, we will obtain your consent for significant changes.
Milk & Honey upholds various administrative, technical, and physical safeguards to protect personal data. Our data protection measures are designed to ensure the security and confidentiality of personal data, guard against potential security threats, and prevent unauthorized access or use.
Key aspects of our data protection approach include:
Any personal data received from third parties will be presumed to be shared in full compliance with relevant data protection and privacy laws.
For inquiries or comments about this Privacy Policy, please contact our Data Protection Office customer service representative at hello@milkhoney.sg
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